The Client
At Mood, we recently had the privilege of partnering with Glenn McKimmin, a renowned Australian landscape photographer, to design and build a custom website for his luxury photographic tour company. These exclusive tours offer high-end clients the opportunity to explore some of the world’s most stunning landscapes while honing their photography skills under Glenn’s expert guidance. Our challenge was to create a digital presence that matched the prestige and premium nature of his tours while providing a seamless user experience for discerning clients.
The Challenge
Glenn’s photographic tours are not your average travel experience—they cater to an elite clientele seeking one-of-a-kind, immersive journeys to remote, breathtaking destinations such as Mongolia and New Zealand. As such, the website needed to reflect the exclusivity and luxury of the tours, while offering an intuitive and engaging platform for users to explore itineraries, book trips, and engage with content. It also needed to be visually striking, showcasing the awe-inspiring destinations and the expertise behind the tours, all while functioning flawlessly across devices.
Project
Custom Designed Website
Client
Glenn McKimmin
What We Did
UI/UX Design, Responsive Web Design
We crafted a high-performance, luxurious
website showcasing exclusive photo tours with
seamless functionality and elegant design.
Our Approach
With these needs in mind, our team at Mood took the brief and immediately got to work designing a fully custom-coded website. We started by focusing on optimizing speed and performance. Given the volume of high-quality images, we integrated advanced image compression techniques without losing visual fidelity, ensuring the site loads rapidly on both desktop and mobile devices. This was crucial for user retention and search engine optimisation, both of which Glenn emphasised.
We also designed an intuitive, easy-to-navigate store, ensuring that the purchase process was as streamlined as possible. Whether a user was browsing on a smartphone or desktop, we wanted them to be able to seamlessly explore Glenn’s collections and purchase prints with minimal friction.
The Result
The result is a luxurious, high-performance website that beautifully captures the essence of Glenn McKimmin’s exclusive photographic tours. The site reflects the premium nature of the experiences offered, from the moment a potential client lands on the homepage to the final booking process. Each section is optimized for performance, ensuring fast loading times and a smooth user experience, whether browsing from a desktop or mobile device.
Glenn’s tours now have a digital platform that matches the exclusivity and prestige they offer, allowing clients to fully immerse themselves in the experience before they even book. At Mood, we specialize in crafting bespoke websites for luxury brands, and this project is a testament to our ability to combine elegance with seamless functionality.
Check out the website we created!
Dive in and see the results—this site is built for a seamless and luxurious experience!
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